Designer Spotlight: Vineyard Vines

The Fashion Foot

It has become clear that Vineyard Vines has taken the preppy nation by storm within the past several years. Whether or not you own something from the brand, you most definitely have seen their pink whale logo plastered on the back of cars, phones and laptops on college campuses across the nation. Vineyard Vines is a fairly young brand, being founded in 1998 in the heart of Martha’s Vineyard by two brothers. The brand started with one essential preppy accessory–bow ties. These brothers gave up their demanding jobs in NYC to live “The Good Life.” (and well find jobs) on Martha’s Vineyard. After selling some of their bow ties locally and receiving great feedback, they decided to take the plunge and created Vineyard Vines.

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Since then, Vineyard Vines has grown to be a highly successful brand with store locations throughout the country. Unlike many other brands, their “key product” isn’t…

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